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ProClean® visual identity, I moved away from conventional cleaning industry symbols like waves, bubbles, and brooms. Instead, I focused on the circular motion found in modern cleaning processes. An intentional reference to rhythm, precision, and efficiency.

This became the foundation for a minimal yet dynamic brand mark, distilling movement and clarity into a timeless form.

ProClean® visual identity, I moved away from conventional cleaning industry symbols like waves, bubbles, and brooms. Instead, I focused on the circular motion found in modern cleaning processes. An intentional reference to rhythm, precision, and efficiency.

This became the foundation for a minimal yet dynamic brand mark, distilling movement and clarity into a timeless form.

ProClean® visual identity, I moved away from conventional cleaning industry symbols like waves, bubbles, and brooms. Instead, I focused on the circular motion found in modern cleaning processes. An intentional reference to rhythm, precision, and efficiency.

This became the foundation for a minimal yet dynamic brand mark, distilling movement and clarity into a timeless form.

ProClean® visual identity, I moved away from conventional cleaning industry symbols like waves, bubbles, and brooms. Instead, I focused on the circular motion found in modern cleaning processes. An intentional reference to rhythm, precision, and efficiency.

This became the foundation for a minimal yet dynamic brand mark, distilling movement and clarity into a timeless form.

ProClean® visual identity, I moved away from conventional cleaning industry symbols like waves, bubbles, and brooms. Instead, I focused on the circular motion found in modern cleaning processes. An intentional reference to rhythm, precision, and efficiency.

This became the foundation for a minimal yet dynamic brand mark, distilling movement and clarity into a timeless form.

Client:
Stefano Orru

Location:
Le Marche, Italy