product
/
innovation
/
experience

kitsu

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6

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/ About the project
/ About the project

A performance-driven beverage brand that champions progress over perfection. Rooted in the Japanese philosophy of kaizen, it embraces small, daily improvements that create lasting impact. Infused sparkling water delivering hydration, natural caffeine, and essential B-vitamins keeping you sharp, energised, and always moving forward.

Crafted for those who believe in the power of 1% better every day.

/ Credits

Client: Kitzu®

Collaboration with StudioUzi®

/ Year

2025

OTHER

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©2025